The Role of the CEO on Social Media

Building trust between your organisation and your audience is at the core of every marketing effort. Building trust is hard. And the public, at large, is smart to be skeptical. Social media offers the leaders of organisations the opportunity to speak directly to their...

Instagram launches Lite version

Instagram hit the milestone of 1 billion users last week, but to keep growing it needs to find new markets, including countries where mobile coverage is patchy and data is expensive. To meet the needs of these users, the company is launching Instagram Lite — a slimmed...