NEWS & BLOGS
The Benefits of Blogging
If you run a small business, chances are you are wondering if blogging is worth the time and effort. One of the questions that we get asked time and time again by business owners is "Should our business blog and why?" Well, the short answer is a resounding YES!...
read moreThe Role of the CEO on Social Media
Building trust between your organisation and your audience is at the core of every marketing effort. Building trust is hard. And the public, at large, is smart to be skeptical. Social media offers the leaders of organisations the opportunity to speak directly to their...
read moreCategory escapology: How brands are breaking free of their core market
Brands are breaking free from one-category products that limit growth and innovation and are taking advantage of consumers’ eagerness to experiment. For established brands, the pursuit of constant growth is a gruelling task and there are only so many levers you can...
read moreGoogle rolls out mobile-first indexing
On the 26th March 2018, Google announced that after a year and half of careful experimentation and testing that they have started migrating sites that follow the best practices for mobile-first indexing. Historically Google's crawling, indexing, and ranking systems...
read moreInstagram launches Lite version
Instagram hit the milestone of 1 billion users last week, but to keep growing it needs to find new markets, including countries where mobile coverage is patchy and data is expensive. To meet the needs of these users, the company is launching Instagram Lite — a slimmed...
read moreAward Winning Photography
It is vital to have the right images to convey and enhance your business in today's multi-media world. This is highlighted well in the world of social media with the use of channels such as Instagram (pictures and videos if you're not already on there) now...
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